If you’ve ever toed the start line of a big race and asked yourself, “Did I get my nutrition right?” — you’re not alone. At the Yeppoon Running Festival, we know that performance starts with preparation, and that includes what’s in your bottle. That’s why we’re thrilled to be partnering with Infinit Nutrition Australia, a brand with a bold, athlete-first approach to fuelling your run.
We asked the team some key questions to dive into what makes them different and how they’re supporting runners this year.
💡 What makes Infinit Nutrition different from other sports nutrition brands on the market?
“At Infinit Nutrition, we custom blend sports drinks. We have the ability to make a drink to your specifications and flavour preference. There is no ‘one size fits all’ approach. Every athlete is different, that’s why we tailor your fuel to you. We use the least amount of ingredients to get the most out of your engine – without the GI upset. Our flavourings are all natural and there are no artificial colours or preservatives in our products.”
🏃♀️ Are there any standout products you recommend for runners preparing for events like this one?
“The on course nutrition for the Yeppoon Running Festival is Premium Fuel 90 in Lemon Lime flavour. PF90 contains 90g carbohydrate and 500mg of sodium (electrolyte) per serve. In saying that, the on course product will be mixed up at half strength so as not to add to the smorgasbord that may already be sitting in some athlete’s engine.
We highly recommend training on the product you intend on using on race day. If you are planning on taking on fuel from the on course aid stations, they it would be timely to either try the race product beforehand, or alternately switch over and start fueling on Premium Fuel 90.”
🌱 Why is supporting grassroots and regional events like the Yeppoon Running Festival important to you as a brand?
“We love supporting grassroots events! In most cases these are the events where everyone starts their own personal journeys. These are the events that support the surrounding community, and these are the events that encourage athletes to grow and do their very best without fear or favour. If it wasn’t for these events, and their affordability and accessibility to regional athletes, the larger events would not be able to take place. We love supporting these events because we love to give back to those that support us.”
🤝 What do you love most about connecting with people at events like these?
“We love the feedback. Let us know what you like and what you don’t like about our product. And even better, if you don’t like the on course stuff, you can easily change it up on our website!”
🗣 Is there a message you’d like to share with our runners and their support crews on the day?
“Getting your nutrition right for an endurance event is an art in itself. Do your homework, use the samples, find out what works for you. If you aren’t fueling correctly for your event, you won’t enjoy yourself, nor will you be able to perform at your best. You’ve done all the hard work, now go have some fun!!”
Ready to Test Your Fuel?
Whether you’re racing the 5K or going long in the half or full marathon, make sure your nutrition is dialled in. You can grab your own Premium Fuel 90 and even create your custom blend at www.infinitnutrition.com.au.
Don’t forget – as YRF participant and follower you can use code YRF10 at checkout (when logged in) to receive 10% off all purchases!
Thanks to Infinit Nutrition Australia for supporting our event — and every runner chasing their personal best.
